Visual Communications 180 ECTS

Do you want to be a communications officer, art director, creative director or graphic designer in Sweden or abroad? Then Visual Communications is the programme for you.

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Visual Communications

Visual communication is the designed communication that surrounds us in physical space and in traditional and new media. This is an enormous field and it has developed rapidly in recent decades. Communication between people affects our perception of the world, our values, and the way we discuss things. Beckmans offers courses in Visual Communications at BA and foundation level.

BA in Visual Communications, 180 ECTS

The Visual Communications programme (180 credits) provides the artistic and professional knowledge required for a rewarding career in communications and graphic design in Sweden and internationally.

Many interesting and successful communications officers, art directors, creative directors and graphic designers studied at the Beckmans College of Design, includingFrank Hollingworth (King), Björn Kusoffsky (Stockholm Design Lab), Stefania Malmsten, Tove Langseth and Eddie Ågren. The head of the BA programme in Visual Communications is Eric Ericson.

Visual intelligence

All visual communication starts with a problem or a question. The ability to creatively develop ideas and formulate problems is the most important asset of a visual communicator, and our emphasis is on this throughout the programme.

You will acquire basic skills in graphic design, digital communication, advertising, visual storytelling, photography, filmmaking, illustration and motion graphic design; these are the primary subjects in Visual Communications.

Visual intelligence and playful curiosity are vital tools throughout your studies, as you practise your capacity to work in a team and on projects.

Sustainability and diversity

Today, a visual communicator naturally needs to relate to issues of sustainability and diversity. By consistently highlighting and discussing urgent social issues, our visual communicators learn to be creative and analytical and can work in and help develop Swedish and international businesses and institutions.

Exhibitions, competitions and networks

Throughout your studies, you will demonstrate your ability to create visual communications for industries, media and the public, by creating communication material for fashion shows, exhibitions, and other events or assignments, in association with various clients, organisations and companies.

You will also have opportunities to take part in competitions such as Roy jr and Kolla.

Throughout your studies you will build networks in the business which will be invaluable to your future career.You will have a placement in an agency or company in Sweden or abroad.

Theory and practice

Today, professional visual communicators and graphic designers need a palette of skills and personal qualities, an awareness of contexts and interests, the ability to work in teams and independently, and to operate locally and globally.

Developing your artistic talents and your personal creative style is important to us. Our aim is to help you become an independent visual communicator with a solid understanding of what visual communications is and what it can accomplish. With this in mind, we alternate continuously between theory and practice.

In addition to the primary subject of Visual Communications (138 credits), we include courses in Artistic Representation (19.5 credits), where you develop your artistic skills, and History, Theory, Context (22.5 credits), to give you the tools needed to reflect on various contexts.


A unique feature of the Beckmans College of Design is our collaborations with professionals and organisations in design and communications. You will be inspired by our current, prominent guest teachers and meet exciting associates within the scope of the many projects included in the course.

In Spring 2014, Year 1 collaborated with Swedish Pen, and in Autumn 2014, Years 2 and 3 made a digital campaign for Kulturhuset’s Debate Forum.

A number of courses are held jointly with the Beckmans programmes for Fashion and Design, to expand your understanding of other disciplines and extend your skills and networks in design and communications.

Your three years at Beckmans

In your first year, you will focus on developing your creativity. You will gain basic practical and theoretical knowledge in the field of visual communications: advertising, graphic design, digital communication, photography, film and motion graphic design. A strong emphasis is put on developing your awareness of the role of visual communication in a cultural and social perspective.

In the second year, you will develop your ability to work with creative visual design, based on complex ideas and concepts.You will practise presenting your own work process visually and relating it to the needs of a professional client.

In the final year, the focus will be on your future career as a communicator and designer.You will learn how to relate your work to various real-life contexts, and how to challenge it, both critically and visually. You will work more independently on larger projects, while studying your specialist topic in greater detail for your graduation project, which will be presented at the Beckmans graduate exhibition.

Professional development is a subject that will be pursued throughout all three years. You will also receive coaching and support regularly from our professionally active teachers.


Our study programme will develop your creativity and focuses on originality, innovation, artistic talent and craftsmanship.You will build a portfolio of work that summarises your knowledge and skills, in view of further studies, future assignments and employment.

BA in Visual Communications

The programme leads to a BA in Fine Arts, with a major in Visual Communications. Our students also have the opportunity to stay on for an MA.

Professionally active teachers

All our teachers are professionally active and have various specialities in the field of visual communications.

See our teachers in Visual Communications.

“High quality”

When the Swedish Higher Education Authority reviewed various art educations offered at university level in Sweden in 2014, the Beckmans College of Design’s BA programme in Visual Communications was judged to be of “high quality”.


Acne-bag designed by Beckmans' alumni

Fredrika Frykstrand, Benedicte Eggesbo and Julia Correia de Verdier, all recent graduates from Beckmans College of Design, have reinterpreted Acne's iconic The Musubi Bag. Now they're on display in the classic department store Le Bon Marché in Paris. Read more

Research interpreted in exhibition at Svenskt Tenn

In the exhibition In My Backyard at Svenskt Tenn in Stockholm, students in Visual Communication at Beckmans interpret the research carried out by the Beijer Institute on ecosystem services and why they are key both to our own well-being and the planet's.  Read more

Beckmans' students win gold in Future Lions

Lego Generator continues to win prizes. The team behind the concept was awarded a gold medal at the international creativity comeptition Future Lions in Cannes yesterday. Read more

Graduation project from Beckmans succeeded in changing Google's search results

World White Web is an activist campaign created as a graduation project in Visual Communications at Beckmans last spring. The project has now changed Google's search results and has led both the BBC and Buzzfeed to highlight racism in search engines and technology. Read more

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