Students who have taken part in the Visual Communication programme for the space of three years, have had the opportunity to develop their artistic, social and technical skills with visual communication as their foundation. In individual assignments they develop their own design language. In connection with other tasks they collaborate with students in the class as well as between the programme and external collaborators, by means of guest lecturers and assignments. By the time that they graduate they have already established numerous contacts that will be important in their professional lives, both with established professionals and with other students.
Beckmans College of Design is imbued with the attitude that everything is possible. After graduating some of our students continue on the master’s programme, some freelance and others are recruited by design and advertising agencies. We want the Visual Communication programme to enable people to work in both artistic and commercial contexts as well as in the borderland in between. Whatever path they choose we want them to have a solid foundation so that they can survive in their professional activities in a changing world. We hope that the openness towards different issues, methods and techniques with which they enrich the college today is something that they will take with them in their professional lives.
The curiosity with which this year’s students investigate representation, gender equality and hierarchies is something that we hope the industry will embrace with open arms. Because we believe that our contemporary situation needs empathic and committed professionals who are ready to collaborate.
The graduation projects are the result of the college’s longest and most independent course. Students select a subject that they will work with for 18 long weeks. Their assignments demand courage, imagination and discipline. The courage to claim that something is interesting, and the imagination and discipline to design and communicate the idea so that we, the public, can benefit from it. In this year’s show we find, for example, a forensic level of scrutiny for production methods and questions about the designer’s role in a digital future; on creating desire in our contemporary world; and in questions about who and what are presented in the media.
Acting programme director