Beckmans' alumnus to the finals of H&M Design Award

Recently graduated fashion designer Jon Allensten is the only one from Sweden who made it to the finals of the H&M Design Award 2020.

As one of ten finalists he is up against recently graduated fashion designers from the Royal Academy of Fine Arts in Antwerp, Central Saint Martins in London, Parsons School of Design in New York, Aalto University in Helsinki, Shenkar in Tel Aviv and Weißensee Kunsthochschule in Berlin.

A struggle between sense and heart 

His graduation collection from Beckmans "My Inner Voice" has previously been awarded scholarships from both Lindex and H&M and represent a struggle between the sense and the heart. 

"Throughout my adult life I have been torn between two worlds. On the one hand the conventionally expected world. And on the other, the secret one, hidden in the depths of my being. This collection portrays this struggle. It shows a longing for a creative life, a life that no one knew anything about. It summarizes my interior journey from day to day", he says.

The collection takes its starting point in history of clothes and the dress codes of the business world where the suit can be seen as a protective casing. I have sought to examine what happens when the protective casing cracks open and a planned career is laid waste. The fundemental design elements are frills and floral patterns.

About H&M Design Award

H&M Design Award supports recently graduated designers and is awarded to a fashion students who has graduated from a BA- or MA level. The competing designers are chosen from selected design schools all over the world. The winner is announced in the beginning of December.  

The jury consists of: Ann-Sofie Johansson, Creative Advisor, H&M, Margareta van den Bosch, Creative Advisor, H&M, Christiane Arp, Editor-in-chief, Vogue Germany, Stefan Cooke, designer och 2018-års H&M Design Award-vinnare, Camille Charrière, Broadcaster and consultant, Jan-Michael Quammie, Style Director, Highsnobiety, Charlie Porter, writer.


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