BEL is the result of my conviction of minimizing our ecological footprint today that contributes to a better tomorrow. Our ability to handle our waste can transform the future for us and future generations. Therefore, I want to create more attractive opportunities for sorting our wastes.
Everything starts with desire and good design. Therefore, I have allowed these two forces to form BEL. Changing a behavior requires motivation - a force that make it easy to do the right thing.
BEL is a waste sorting vessel where the shape is influenced by brutalism. With functions and designs that make the sorting sort more attractive. Where at first glance it doesn't seem to be what it actually is. A climate initiative that people like to show off.
VD Daniel Serrander at CH Industry AB in Eskilstuna, Janne Vartiainen at JV Svets AB, Daniel Garnbeck at Garnbecks Snickeri and Manhal Kunda at Kundareklam.