A CONCEPT STORE

A fictional concept store in Hornstull mall to the clothing brand House of Dagmar. 


In this fictional store i want to highlight Dagmars sustainability thinking and develop it in to a store, where you can rent and recycle your Dagmar-clothes. With different materials and lights I want to bring the exterior architecture inside. I have understand that architecture is a big inspiration for Dagmar in their clothing creation. I want to create a movement with room in room and a sculptural feeling.