2018, graduate collection - funYArd_

"[…] plays for it is like taking part in a team sport and is a perfect way for me and my boyfriend to meet up when I am here and he is in the USA and we can play together."

– Caroline Wallén, gamer The gaming culture is regarded as a new popular movement in society and is one of the fastest growing phenomena in the entertainment industry. The quotation just cited from a gamer underlines my fascination for the gaming culture, its social aspects and its identity perspective; its duality as well as the link between physical and digital identities. Meeting online through one’s avatar in a virtual game seems both contemporary and part of the future. My project is motivated by my curiosity about gaming in relation to fashions and the real world. The meeting between a visionary view of social identity in combination with an outmoded understanding of gender stereotypes in the world of gaming are points of departure for my work. In my designing I am looking for a progressive development in which I intend to make an impression in both the real and the virtual worlds.

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