Fougère Royale—rebranding

This is a school project where I got to create a fictional rebranding for the famous and groundbreaking perfume Fougère Royale (”Royal Fern”) by Houbigant from 1882.

Its visual identity mainly consists of a distinctive typeface, made by me specifically for this project. The concept is to show the great impact the scent had on perfume history, but its also about a longing for nature in urban life 🌿