ELISE is a fashion brand created by RFSU, a Swedish non-profit organization that fight for body rights around the world. The messages featured in the collection derive from RFSU’s definition of Body Rights, which focus on everyone’s right to decide over their body, sexuality and identity. It emphasizes every individual’s freedom to love who they want, make own decisions about one’s body and express oneself and one’s sexuality. The overall objective for ELISE is to function as a platform that can grow and develop in various ways over time. The central aspect will always be to keep fighting for Body Rights.
The name ELISE is homage to Elise Ottesen-Jensen, that ignited the fight for body rights and founded RFSU in 1933. Her vision about equality and freedom is central for ELISE’s ideas and design.
Setdesign: Melinda Urbansdotter
Stylist: Martina Almqvist
Art Director: Arvida Byström