By 2050 the world’s oceans will contain more plastic than fish, by weight. This needs to be stopped. The organisation Oceana is dedicated to protecting and restoring the world’s oceans on a global scale. They seek to make our oceans as rich, healthy, and abundant as they once were.
The poster illustrates how our plastic consumption is taking over and choking the ocean’s species. The bottle have some what the shape of a fish. The fish eye and the blue ring on the top follows the brand colors and the logo.
(not an real ad)