In the t-shirt business

Fashion houses produce large quantities of showpieces every season – garments often worn during only a few minutes on the runway, primarily to create an image. What are later sold on the market are more basic garments, along with various extended products. With her collection, Tove Jansson wants to shed light on the gap between image and reality. Using an exclusive smocking technique (North American Smock), she manipulates materials such as silk, suede and fine wool in order to create a fusion between basic garments and couture.

Fotograf: Kristine Wreyford
Stylist: Malin Thorngren
Hår & Make: Bidisha Larsson/Mikas
Modell: Hedvig P/Mikas