To me, being a designer comes with the question: How do we meet our needs in the best and most resource-effective way? In today’s market economy, we often create problems that nobody is really in need of solving. Our role has to a large extent come to resemble a kind of trafficker of consumerism.
I want the role of the designer to be responsible, from an ecological, an economical as well as a humanistic perspective.
The creation of sustainable development is the most important issue in society today. I want to work in projects where the role of the designer can be an inspiration to others to see the possibilities in a more sustainable world.