BECKMANS COLLEGE OF DESIGN Graduation Exhibition 2009

This is the promotion for Beckmans College of Design Graduation Exhibition 2009. The breif was to create a campaign that communicated the date the exhibition took place. Fist we created a LIVE streaming room online with a countdown clock. To make it interesting we connected it to a bomb. The LIVE-room was promoted on the web by blogs and we didn’t announced what whould happend when the timer had reached it’s end and people started to discuss "what will happend at 00:00:00:00"? As a bonus we invited people to witness the moment in real life and ten people where randomly selected. When the bomb had exploded we had a giant painting at 3x15 meters. To recycle the material we saw it into small art pieces to sell at eBay.

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