Background
Brämhults Juice is well known for their natural juice and minimal effect on the nature. One exampal is that every piece of fruitshell is recycled to bio-gas or cow-food.
Breif
Create a campaign that communicates Brämhults Juice environmental awareness and philosophy. The target audiance is young people between the age of 15-30. The tone of voice should be inspirational and fun.
Result
A new bottle refund system! We created a website with three inspirational films where Brämhults Juice started to reuse their own bottle in all kinds of ways. We also encouraged other people to upload their creative rejuiced-ideas at Brämhults Juice Youtube channel. If you recycle your bottle youll get a new bottle of juice in refund.
Creative team & Film production Petter Prinz and Kalle Hagman Beckmans College of Design
Visit
www.bramhults.se
Brämhults Juice is well known for their natural juice and minimal effect on the nature. One exampal is that every piece of fruitshell is recycled to bio-gas or cow-food.
Breif
Create a campaign that communicates Brämhults Juice environmental awareness and philosophy. The target audiance is young people between the age of 15-30. The tone of voice should be inspirational and fun.
Result
A new bottle refund system! We created a website with three inspirational films where Brämhults Juice started to reuse their own bottle in all kinds of ways. We also encouraged other people to upload their creative rejuiced-ideas at Brämhults Juice Youtube channel. If you recycle your bottle youll get a new bottle of juice in refund.
Creative team & Film production Petter Prinz and Kalle Hagman Beckmans College of Design
Visit
www.bramhults.se