Typically Swedish?

23 Maj, 2011 | Sofia Hulting | 0 Comments

The students in Visual Communication have played with our national symbols along highway 80.

What will the tourist bring with him as a souvenir and memory of Sweden in the future? Will it still be Dalecarlia horses and the symbol of three crowns? This spring, the first-year students in Visual Communication at Beckmans College of Design were commissioned to symbolize Sweden and the Swedes in the future. The result is on display this summer on 12 large canvases along highway 80 between Falun and Sundborn. The road exhibition is an introduction to the exhibition Dalarna in Black and White which is on display in the Art Gallery Kvarnen until August 14th.

What did the students pick as future Swedish symbols? Find out below!

Per Sturesson: The country of lagom (translates "just right")! What is actually lagom? In order to find out once and for all I've conducted an inquiry. In different experiments, people were asked to define which symbol they felt was lagom, or just right. And how big it should be. And how it should be placed. The big canvas shows the result. See more at Lagomexperimentet!

Arthur Röing Baer: Sweden's next heir to the throne! A computer generated prediction, created by digitally combining the faces of Crown Princess Victoria and Prince Daniel.

Andrea Andersson and Eddie Ågren: Åh! Äh! Öh! Three Swedish feelings.

Lisa Hågeby: Home sweet home! Tatooed in Thai. With this image I want to symbolize the annual pilgrimage of the Swedes to a country that has become a second home.

Hanna Hein: A smörgåsbord! I hope we can remain a country where curiosity of other cultures will continue to enriche our culture. With my symbol I want to encourage diversity and a welcoming and broad-minded country.

Kim Brundin: A tribute to the Swedish fika (translates "to have a coffe")! As a social tradition, the Swedish fika is almost unique and in a society where digital communication takes an even larger part of our lives, there is nothing that beats meeting over a  cup of coffee. It's a fine tradition that we should cherish and take with us into the future.

Ludvig Franzén: The Swedes and the weather! It is very Swedish to talk about the weather. Something that is even more Swedish is to complain about the weather. This is what I've illustrated with meterological symbols.

Moa Wiking: Pirates on the Internet? We're about to change the motifs of our bank-notes. What makes a symbol? And what does it say about a country? I think the strongest symbol of Sweden is the Internet and file-sharing. King Gustav Vasa as a Pirate Bay pirate is how I visualize this.

Christian Poppius: Is Allsång (sing-a-long TV programme) for everyone? Allsång is a nice tradition to take with us into the future. It is at least a place where everyone can be friends.

Afshin Moeini: Religion or tradition? We've gathered around religious feasts for thousands of years. Today, however, it is our traditions that bring us together while religions loose ground. Christianity has become a tradition in Sweden just like Midsummer.

Rasmus Örtgård Ohlson: The tramp signs! In former times, tramps used to mark places so that other tramps would know what kind of people they had arrived to. The big circle with a smaller circle inside means "Here you can find food and money!" The old tramp signs says everything about Sweden! 

Christian Poppius: Fermented Baltic herring. This traditional delicacy arise many feelings! In order to not only have acid herrings in the future it pays to continue thinking about the enivronment and make sure lakes and the sea are kept clean. 

Responsible for this course were Annika Berner, Programme Director, Visual Communication and Lars Fuhre, senior lecturer in Visual Communication. Christina Britton was tutor for the course.

 

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