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Design & development

by AGoodID

Student's innovative shoes nominated for British Design Award

18 Jan, 2011 | Sofia Hulting | 0 Comments

Naim Josefi, graduate student in Fashion, has been nominated for the Brit Insurance Design Awards 2011 for the innovative shoes he designed for the Mercedes-Benz Fashion Week a year ago.

Naim Josefi showed his debut collection together with the rest of the second-year Fashion students last year. The show was praised and pictures of his shoes began to circulate on the Internet. Now they have been nominated for the Brit Insurance Designs of the Year which is the annual award of the Design Museum in London. A jury consisting of internationally respected design experts, curators and critics pick the most innovative, interesting and forward-looking new work in design from around the world every year. Naim's shoes are nominated in the category Fashion along names such as Rei Kawakubo who has been nominated for her concept store Comme Des Garcon's Trading Museum in Tokyo and Alber Elbaz for the Lanvin spring/summer collection 2011.

Naim's vision with the shoes is a new type of shoe production in which you scan your foot and then pick a shoe design on your computer at home. The shoes can then be printed with a 3D-printer in your kitchen. The old shoes can after usage be reprinted into a new pair, thereby being the first 3D-printed couture shoes in the world which are also made from the ecologic concept of no material waste. The shoe has been designed in collaboration with industry designer Souzan Youssouf.

On March 15th there is a prize ceremony in London and we'll find out if Naim is the winner of his category Fashion. The shoes are exhibited at the Design Museum together with the other nominees from February 16 th 2011.

See the entire list of nominees.