Guldlådan 2007 to Beckmans

29 Nov, 2007 | Sofia Hulting | 0 Comments

Linn Mork, Samuel Nilsson and Petter Prinz, all of them in Advertising and graphic design 1, have won the Swedish Post Office’s annual competition for direct advertising, Guldlådan 2007, within the category Advertisment Schools.

The task was to make a campaign for the Swedish Blood Centre in order to gain more blood donors. Linn, Samuel and Petter designed the campaign Happy Midsummer. With the message ”Save the blood for us instead”, they have in a good-humoured way wanted to say that the Swedish Blood Centre and blood receivers need help. Mosquitoes are perhaps  enemy number one when it comes to peace during Midsummer among the Swedes. Therefore the students felt it would be logical to help out in the struggle against the mosquitoes with a mosquito bracelet (that works for exactly three days – as long as the Midsummer holidays last). The message ”Save the blood for us instead” makes the simple solution clear.

The jury consisted of chairman Bo Rönnberg, Bo Rönnberg Accounting; Christina Knight Ogilvy, Anna Saxberg Rewir, Lottie Furugård, the Swedish Blood Centre, and Mikael von Ekensteen, Posten Meddelande AB. The motivation reads: ”For a contribution that is consistent with the Swedish Blood Centre’s main message and trade mark, adjusted for a younger target group in a way that does not frighten or alienate. It is packaged as a gift to bring to the Midsummer’s party, relevant in time and target group, a potential talk-of-the-town among friends. This makes the contribution a DR-solution with communicative life. A creative idea that the group has taken all the way. By an easy-going wink with a serious tone, the group’s DR-solution sows important mind-seeds about the need of blood to the healthcare in Stockholm.”

 

 

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