The foundation of Erik Litzén’s collection ”Hi Boys!” is the feeling that something is missing, and the desire to offer that same feeling. To broaden the view and add another kind of elegance and dignity missing in men’s fashion of today. Classic and sober design is mixed with rebellious youth culture containing a large portion of humour in a collection where brushed mohair is put together with the reverse of an old sweatshirt, and a Helly Hansen fleece comes together with a slender jacket. Gregg Araki’s film “Nowhere” and its confused and blunt American teenagers have been an important inspiration and the antipole of the more sophisticated theme of the collection.