Movie made by Studio Bon at sthlm Fashion week AW18. Grand Hotel

AW 18 / 19. Matilda Ivarsson in collaboration with Anna-Karin Karlsson

Paying attention to and creating awareness of contemporary ideals and their negative influence. How words like “ugly” and “monstrous” are used in relation to “beautiful” and “beauty”. I want to influence the limitations that these expressions cause and, instead, make way for new influences. By shifting my creativity away from ideals of bodily beauty, to actual people. To people looking for alternatives beyond the “normality” of our own time. Alternatives beyond the self-evident. In a place beyond human consciousness. Beneath the surface of the water there is an alternative.

Movie: Studio Bon 
Model: Sam, Celine, Fanny, Rami 
Hair: Hårgänget Stockholm 
Makeup: team of Rebecka Madera