With references that range from a South African flower to Motörhead’s Lemmy Kilmister in denim short shorts I have created an updated 70’s character that will challenge the Örjan Andersson customer. The collection is built on materials and colours that will evoke nostalgia. As a new alternative to the classic Örjan Andersson denim, the collection features a specially developed jacquard, to investigate textiles the same way Örjan does.