New Way Out

Identity for furniture exhibition New Way Out at the Stockholm Furniture Fair for Beckmans College of Design.

Following the theme "urban nomads", the graduates of Beckmans College of Design's Product Design program explored the world of outdoor furniture and its requirements for flexibility.

With this in mind, the identity contained elements from chroma keying as a symbol and a tool for changing the environment of the furniture, present in the website, the printed matters and the exhibition itself.

My work mainly revolved around the website. It was built up with a scroll based navigation where 3D renderings of each furniture could be rotated 360 degrees by simply scrolling down the site.

Made in collaboration with my classmates from the Visual Communication program at Beckmans College of Design.