Lysol – Wipe your swipes (Winner: Creativity Awards 15)

Background:Lysol is a company which provides disinfectant products such as wipes and sprays. Problem: People clean their hands but their screens remain dirty. Solution: Through a completely black digital ad we reveal the smudge on people screens and offer free Lysol wipes. Winner of the annual Creativity Awards no.45 Collaboration with Axel Lokrantz Månson http://creativityawards.com/?submission=wipe-your-swipes